Project Description

Armani/SPA : Dubai : Milan : Tokyo


ARMANI/SPA Tokyo – Howard Spa Consulting created all three Armani/SPA’s currently in the world today. Initially, working with L’Oreal Luxe & Giorgio Armani, Howard Spa Consulting created the ARMANI/SPA concept for Tokyo’s Armani Ginza Tower. Ginza’ design & treatment concept was the catalyst for the development of the Spas within the two subsequent Armani Hotels.

ARMANI/SPA Dubai – The Armani Hotel Dubai & Armani branded residences sit within the iconic Burj Khalifa Tower – the world’s tallest building. In 2018  & 2019 Dubai’s Armani/SPA won the prestigious title of the‘Worlds Best Hotel Spa’by the World Spa Awards, winning also ‘Dubai’s Best Hotel Spa 2018 & 2019’ and ‘Middle East’s Best Hotel Spa 2018 & 2019’. The award for ‘Best City Spa in the Middle East’ was also awarded at the Haute Grandeur Global Excellence Awards in the same year.

ARMANI/SPA Milan – ARMANI/SPA Milan has been recognised by Architectual Digest as one of the ‘11 Best-Designed Spas Around the World’.  The Armani/SPA Milan was the second Armani Hotel to open on the prestigious Via Manzoni.

The ARMANI/SPA evolution

The Spa at Ginza Tower, is an urban spa concept with private dressing rooms, an elegant arrival lounge, a luxurious retail area, three unique circular treatment rooms for ‘east meets west’ signature ceremonies, plus facial and massage rituals – all presented in an understated elegance that is Armani.

The design for the ARMANI/SPA Dubai required an evolution of the original urban concept to meet the needs & expectations of an exclusive branded Hotel. Dubai’s ARMANI/SPA took the core concept devised for Ginza adding elements such as Thermal Suites, 8 twin-zoned Armani Ceremony Treatment Rooms & Single Treatment Rooms, Manicure & Pedicure Salon, Fitness & Personal Training Suite, Relaxation Lounges & a Pool. Bespoke experiences were created including a shower walk experience with fragranced cool mist, tropical rain showers, cold douche culminating with an ice fountain; Luxurious custom-made low-level treatment couches to accommodate the unique Armani Ceremony treatment; and a ‘no-desk, no-barrier’ concept to present a ‘one-on-one’ hostess greeting within the embracing design of the Welcome area.

The ARMANI/SPA Milan added its signature indoor vitality pool & relaxation area overlooking the skyline of Milan.

“Meeting and presenting each new aspect of the concept to a legend such as Giorgio Armani has been a highlight of my career. It has been a privilege and pleasure to work with a gentleman of Mr Armani’s stature.”
Neil Howard, Howard Spa Consulting

What our client said…

Howard Spa Consulting has been involved form the early stage of concept development on the Armani Hotels and Resorts SPAs. Their assignment was based on Mr. Giorgio Armani’s personal input in terms of SPA’s philosophy and operations. They actively developed design concepts both for front and back of the house, FF&E and Operating Equipment standards, as well as all operational manuals and treatment protocols. A very critical contribution was the active involvement with the pre-opening and start-up of the company’s first project, the Armani Hotel Dubai. The focus of their assignment was to create a unique Customer Experience based on the brand’s attributes and values. Howard Spa Consulting has always delivered an impeccable service demonstrating professionalism, vision and a great sense of initiative.

Massimo Ianni, MD, Armani Hotels & Resorts
spa award
award winning spa design

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How can we serve you?

Do you require specialist assistance with a new Wellness Spa project, or seeking to improve the Operation of your existing Wellness Spa?