Neil Howard’s objective is to always create a unique “Spa Concept” that marries with & enhances the identity of the hotel. We do not impose any preconceived concept or branding; nor do we conceive Spas based on any future equipment sales that equipment-led consultancies may do.
“Spa & Wellness Concepts” require to be formed prior to the formation of a “Spa Layout”, followed later by Detailed Design in conjunction with the appointed “Spa Interior Designers” This initial stage includes the resolution of the specific facilities critical to forming unique “Spa Concept”, “Wellness Concept” or “Wellbeing Concept”.
The mix of facilities and the way in which they are presented will form the type, category, or classification of Spa; it’s USP; competitiveness; best connections between rooms & spaces; sense of place; alignment with the hotel’s brand standards; and address the identified market niche specific to each individual Hotel or Residential property.
The “Spa Concept” should precede any attempt of forming a “Spa Design Concept”.
“Best Wellness Design” combines knowledgeable functionality with a space that evokes an appropriate ‘feeling’. Integrating the ‘feeling’ into “Wellness Plans” is a skill beyond purely placing the rooms in the correct sequence, order or adjacency.
Room connections & relationships, flow, adjacencies, sight lines, intelligent zoning, minimum dimensions & proportions, light, outdoor & indoor, proportions, a balance between privacy & social spaces, ‘reveals’ & discovery, and encouraging a guest path are all part of functionality, but how all these elements are discovered & fully appreciated along the guest path is an added ingredient missing in so many Spas.
The bottom line is that the space must encourage the ‘feel good factor’ as that’s the main purpose of the space.